Monument Avenue: General Demotion/General Devotion

Updated July 3, 2018:


Storefront is proud to be recognized for the Monument Avenue: General Demotion/General Devotion Design Competition in the Monument Avenue Commission's Report to Mayor Stoney about the re-contextualization of the statues on Monument Avenue. You can find a copy of the report here

And, check out the story about Richmond, the Confederate Monuments on Monument Avenue, and the Commission's reccommendation on NPR's Weekend Edition from July 8th.


Recent national events provide an opportunity to re-examine the role of Confederate statuary in the public realm. Monument Avenue: General Demotion/General Devotion is an international design ideas competition, aiming to contribute to this important dialogue by inviting architects, planners, designers, artists, and individuals to reimagine the entire 5.4 mile length of Monument Avenue in Richmond, Virginia, one of America’s grandest boulevards. Local Richmond organizations including The Storefront for Community Design + the mObstudiO at VCUarts will administer the international competition, a concurrent local high school competition, and community workshops and conversations. Monument Avenue provides a unique opportunity to enrich the conversation about race, memory, the urban landscape and public art. Competition registration is now open and remains open until September 15, 2018 with submissions due on December 1, 2018. The Valentine (, a history museum in Richmond, will host an exhibition of entries opening on February 14, 2019.

For more information, contact or visit:

You can register for the competition at

Please share this announcement widely with students, colleagues, firms, studios, community organizations, and anyone else who might be interested.