Design Session, Spring 2019

Here is a recap of some recent projects that we have been working on this spring:

Holly Street Park + Oregon Hill Park system

We have been working with a designer to imagine some alternative solutions for the Oregon Hill Parks, specifically Holly Street Park. However, we wanted to hear from the community first. We will be releasing a report from our presentation at the Oregon Hill Neighborhood Association (OHNA) last Tuesday evening.

A spread from the initially proposed concept plan.

A spread from the initially proposed concept plan.

RVA Steaks N More

A concept for a proposed breakfast spot in Highland Park called RVA Steaks N More

A concept for a proposed breakfast spot in Highland Park called RVA Steaks N More

RVA Steaks N More requested design assistance in setting up their take out steak shop in Highland Park on Meadowbridge Road. Their motivation is to provide delicious cooked to order meals at economical prices and one hundred percent customer service.

Golden Hammer Awards 2019 are now OPEN!


Richmond, VA – June 4, 2019 – Historic Richmond + Storefront for Community Design will co-host the Golden Hammer Awards on Thursday, October 24, 2019 at the historic Monumental Church. Nomination information for the 2019 Golden Hammer Awards can be found at Applications must be submitted before 12:00 p.m. (Midnight) on September 8, 2019. The 2019 Golden Hammer Awards are sponsored by Quinn Evans and Atlantic Union Bank.

Historic Richmond Executive Director Cyane Crump said, “We are thrilled to celebrate the projects bringing new life to our historic built environment and the impact they have on our neighborhoods and community. The Golden Hammer Awards aligns with the mission and values of both Historic Richmond and Storefront for Community Design. We are excited to continue this partnership for the third year!”

Projects completed after January 1, 2018 located in the greater Richmond area (City of Richmond, counties of Chesterfield, Hanover, and Henrico) will be considered for the categories of: Best Restoration, Best Adaptive Reuse, Best New Construction, Best Placemaking, and Best Residential.

“With over 30 submissions last year, and the high quality of work, craftsmanship, and the scale of the nominations, we were delighted to award 10 Golden Hammers!” said Ryan Rinn, Executive Director of Storefront for Community Design. “Teamwork and partnerships have always been critical to preservation and placemaking in Richmond and we look forward to another year of high quality submissions.”


Katherine McDonald, (804) 643-7407
Ryan Rinn, (804) 322-9556


About the Golden Hammer Awards. The Golden Hammer Awards were started in 2000 with a goal of honoring excellence in neighborhood revitalization projects thought Greater Richmond. In 2018, 10 projects were awarded the coveted Golden Hammer Award designed by Richmond artist Jason Adkins. Winners included the Richmond Ballet, 1717 Innovation Center, Jefferson Green Condominiums, Monroe Park, the Institute for Contemporary Art, 125 N. 25th Street, 2013 & 2015 Venable Street, Holly Lawn, Main Street Station Train Shed, and Ellwood Thompson’s the Round Building.

About Storefront for Community Design. Storefront for Community Design is Richmond, Virginia’s nonprofit design resource center. Storefront improves the quality of life in the city by facilitating access to planning and design resources. Storefront matches professional designers who volunteer their time with members of the community to uncover Richmond’s urban potential. Visit, join us on Facebook and follow us on Twitter and Instagram @StorefrontRVA.

About Historic Richmond. Historic Richmond is a non-profit organization dedicated to shaping the future of Richmond by preserving our distinctive historic character, sparking revitalization and championing our past and future architectural legacy. We are champions of the past and passionate fans of its future. Visit, join us on Facebook, and follow us on Instagram @historicRVA.

Awards Ceremony

Thursday, October 24, 2019
Monumental Church
1224 E. Broad Street
Reception & Awards 6:00-8:00 p.m.

Monument Avenue: General Demotion/General Devotion Exhibition To Open February 14


A new exhibition debuting on Valentine’s Day will conceptually reimagine Richmond’s historic Monument Avenue. Opening at the Valentine on February 14, this exhibition follows the Valentine’s Monumental: Richmond’s Monuments (1607-2018), which examined the role and context of more than 40 monuments in and around the city.

Titled Monument Avenue: General Demotion/General Devotion, this new exhibition is the result of a multi-year collaboration with the Storefront for Community Design and the mOb studiO at Virginia Commonwealth University School of the Arts.

“In keeping with our mission, the Valentine listened to the debate taking place in the wider Richmond community concerning monuments and what they mean to us today, and we responded with Monumental,” said Valentine Director Bill Martin. “We are excited to take this concept of important and timely community conversations a step further by hosting an exhibition that asks us to question the future of Monument Avenue.”

Last year, the Valentine, Storefront and VCUarts mOb studiO applied for and received a grant from the National Endowment for the Arts to host an international design competition, which invited teams of planners, architects, designers, artists and individuals to conceptually re-imagine Monument Avenue.

“We received 70 proposals from architectural firms, centers of higher education, artists and many others,” said Camden Whitehead, mOb studiO co-founder and an associate professor of interior design at VCUarts. “We hope that the diverse ideas on display in this exhibition at the Valentine will demonstrate the unique power of design to serve as a catalyst for community discussion and contribute to the important dialogue about race, memory, the urban landscape and public art.”

Submitted concepts will be featured in the exhibition at the Valentine. A jury will also review the submissions and select finalists. The winning concepts, including a People’s Choice Award, will be announced on November 21 at a closing reception hosted at the Valentine.

As part of related programming, exhibition organizers are in the process of planning two community conversation events.

Additionally, from February 16 to April 20, the Branch Museum of Architecture and Design will host the results of a similar design competition specifically for Richmond students in an exhibition titled Monumental Youth.

“The Branch Museum is excited to have the Monumental Youth exhibition in our galleries, as it gives a voice to young people tackling large design ideas in thoughtful and exciting ways,” said Branch Museum Executive Director Penny Fletcher. “In addition, it addresses a pressing design challenge confronting our community and many others – how can we make public spaces, designed a century or more ago, relevant and accessible today? We are proud to be showcasing this important and contemplative work from students in and around Richmond. The Branch Museum is dedicated to bringing exciting and challenging design thinking to our community, and the students represented in this exhibition have done that beautifully.”

Monument Avenue: General Demotion/General Devotion closes at the Valentine on December 1, 2019.

Finalists will be notified on the opening day of the exhibition at the Valentine.

You can read more about the exhibition and competition on our feature on NextCity.

New Year, New Skills


This semester, Storefront is running a series of monthly workshops for youth at the Six Points Innovation Center (6PIC). Youth will learn design skills tailored to the needs of the space and themselves. Last night we learned how to stitch together notebooks and wrote messages to our future selves. The schedule for upcoming months includes:

February: Furniture Design

March: T-shirt Making Workshop

April: Typography Workshop

May: Logo Workshop


Be a part of Storefront's strategic planning process

Storefront is undergoing a strategic planning process over the next month or so and NEXT WEEK we will be hosting three listening sessions. Please attend the session that best fits with your schedule. We are excited to invite you to join the conversation and help us plan, grow and build a better Richmond. 

The three focus group sessions will be hosted at Storefront on Broad Street (205 E Broad Street)

January 22, 5:30pm to 7pm
January 23, 9am to 10:30am
January 25, 2:30pm to 4pm

Feel free to attend the session that best suits your schedule.
You can RSVP here:

Design Session in 2018: 34 Projects, 100% District Representation

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This past year Storefront’s helped further the design initiatives of 34 projects through the Design Session program, which offers low-cost design assistance to Richmond. These projects were situated in all 9 city districts. The majority of these Design Sessions supported non-profit organizations or initiatives that are youth and community-oriented. This year we had more graphic design requests than ever!

Storefront would like to take a moment to thank all our volunteer designers this past year. We couldn’t offer this service without the generosity and expertise of these local (and some out of town!) professionals. Storefront volunteers are actively working to improve our city through design. If that isn’t heroic, we aren’t sure what is. Thanks y’all!

We will release a downloadable report from this past year shortly.

Submission Deadline: Monument Avenue: General Demotion/General Devotion


Submission Deadline December 1, 2018 at 11:59PM EST!

With less than two weeks remaining for submissions for the national competition, we want to remind you to register and/or submit your vision reimagining Monument Avenue and participate in a design ideas competition to facilitate constructive dialogue around the historic street, Confederate history, urban planning, and public art. 

Or, if you know anyone who you think might be interested, connect them to the competition!


We are concurrently running a high school ideas competition called Youth Monumental to design and model the next monument for Monument Avenue. Any high school student from around the Richmond Region are invited to submit their design and model/sculpture of the next monument on Monument Avenue. Submissions are due December 15.

More information about the high school competition, submissions, requirements, and an upcoming workshop at the Six Points Innovation Center (6PIC) can be found at

Veils of Ignorance: A Collection of Works 2004-2018

Burt Pinnock’s Veils of Ignorance: A Collection of Works 2004-2018 is on display this month at the Storefront for Community Design downtown at 205 E Broad Street, Richmond, VA.


On the one hand: Philosopher John Rawls purports that to develop a truly equitable social contract, we must imagine ourselves behind a veil of ignorance. We know nothing of ourselves, our natural abilities or position in society or sex or race or nationality. We only know that people are simply rational, free and moral. Now create a society.


On the other hand: In 1922, the monument of Booker T. Washington Lifting the Veil was dedicated in Tuskegee, Alabama, with an inscription that reads, “He lifted the veil of ignorance from his people and pointed the way to progress through education and industry.”


These projects from architect Burt Pinnock evoke the sentiment of the dropped veil while simultaneously exploring the possibilities that arise when that veil is ultimately lifted. Collectively, they strive, as Booker T. Washington did, to educate and reveal truths about our history and who we are in an effort to get us to John Rawls’ vision of designing a more equitable society. 

On the one hand…
But on the other.

Burt Pinnock, b. 1964, Tuskegee, Alabama
Burt Pinnock is an architect in Richmond whose work evokes the sentiment of the dropped veil while simultaneously exploring the possibilities that arise when that veil is ultimately lifted. Collectively, they strive, as Booker T. Washington did, to educate and reveal truths about our history and who we are in an effort to get us to John Rawl’s vision of designing a more equitable society.

OPENING First Friday

November 2
from 6:30 to 8:30
205 E. Broad Street

Storefront for Community Design + MoB Studio

Golden Hammer Awards this Thursday, November 1!

Historic Richmond and Storefront for Community Design are excited to partner again to host the 2018 Golden Hammer Awards honoring architectural preservation and neighborhood revitalization in the greater Richmond area.

Join us THIS THURSDAY from 6pm to 8pm at Monumental Church (1224 E. Broad Street, Richmond, Virginia) as we recognize professionals working in neighborhood revitalization, blight reduction, and historic preservation in the Richmond region!

With over 30 nominations submitted, specialty cocktails by Belle Isle Moonshine you wont want to miss this event! Purchase your tickets today!

Free parking: Virginia Department of Transportation Parking Lot located at 1401 E. Broad Street