Golden Hammer Awards Tours

Storefront is happy to present the Golden Hammer Awards Tours which showcase winners from the 2018 Golden Hammer Awards. The Golden Hammer Awards recognize excellence in neighborhood revitalization projects throughout Greater Richmond and are co-hosted by Historic Richmond. We invite you to join the tours if you are interested in nominating for next year’s awards (Golden Hammer 2019) and to show your support for Storefront, local designers, architecture and our city!

The properties on tour include:

1717 Innovation Center
Monroe Park
Ellwood Thompson’s Round Building (3540 Floyd Ave)
Private Church Hill Residence *Available to Tour Pass holders only
Richmond Ballet


All tours start at 5:30 pm with happy hour at 6:30pm.
Each tour individually costs $20
A tour pass gets you on all 5 tours and costs $80.

Purchase tickets!

Monument Avenue: General Demotion/General Devotion Exhibition To Open February 14


A new exhibition debuting on Valentine’s Day will conceptually reimagine Richmond’s historic Monument Avenue. Opening at the Valentine on February 14, this exhibition follows the Valentine’s Monumental: Richmond’s Monuments (1607-2018), which examined the role and context of more than 40 monuments in and around the city.

Titled Monument Avenue: General Demotion/General Devotion, this new exhibition is the result of a multi-year collaboration with the Storefront for Community Design and the mOb studiO at Virginia Commonwealth University School of the Arts.

“In keeping with our mission, the Valentine listened to the debate taking place in the wider Richmond community concerning monuments and what they mean to us today, and we responded with Monumental,” said Valentine Director Bill Martin. “We are excited to take this concept of important and timely community conversations a step further by hosting an exhibition that asks us to question the future of Monument Avenue.”

Last year, the Valentine, Storefront and VCUarts mOb studiO applied for and received a grant from the National Endowment for the Arts to host an international design competition, which invited teams of planners, architects, designers, artists and individuals to conceptually re-imagine Monument Avenue.

“We received 70 proposals from architectural firms, centers of higher education, artists and many others,” said Camden Whitehead, mOb studiO co-founder and an associate professor of interior design at VCUarts. “We hope that the diverse ideas on display in this exhibition at the Valentine will demonstrate the unique power of design to serve as a catalyst for community discussion and contribute to the important dialogue about race, memory, the urban landscape and public art.”

Submitted concepts will be featured in the exhibition at the Valentine. A jury will also review the submissions and select finalists. The winning concepts, including a People’s Choice Award, will be announced on November 21 at a closing reception hosted at the Valentine.

As part of related programming, exhibition organizers are in the process of planning two community conversation events.

Additionally, from February 16 to April 20, the Branch Museum of Architecture and Design will host the results of a similar design competition specifically for Richmond students in an exhibition titled Monumental Youth.

“The Branch Museum is excited to have the Monumental Youth exhibition in our galleries, as it gives a voice to young people tackling large design ideas in thoughtful and exciting ways,” said Branch Museum Executive Director Penny Fletcher. “In addition, it addresses a pressing design challenge confronting our community and many others – how can we make public spaces, designed a century or more ago, relevant and accessible today? We are proud to be showcasing this important and contemplative work from students in and around Richmond. The Branch Museum is dedicated to bringing exciting and challenging design thinking to our community, and the students represented in this exhibition have done that beautifully.”

Monument Avenue: General Demotion/General Devotion closes at the Valentine on December 1, 2019.

Finalists will be notified on the opening day of the exhibition at the Valentine.

You can read more about the exhibition and competition on our feature on NextCity.

New Year, New Skills


This semester, Storefront is running a series of monthly workshops for youth at the Six Points Innovation Center (6PIC). Youth will learn design skills tailored to the needs of the space and themselves. Last night we learned how to stitch together notebooks and wrote messages to our future selves. The schedule for upcoming months includes:

February: Furniture Design

March: T-shirt Making Workshop

April: Typography Workshop

May: Logo Workshop


Be a part of Storefront's strategic planning process

Storefront is undergoing a strategic planning process over the next month or so and NEXT WEEK we will be hosting three listening sessions. Please attend the session that best fits with your schedule. We are excited to invite you to join the conversation and help us plan, grow and build a better Richmond. 

The three focus group sessions will be hosted at Storefront on Broad Street (205 E Broad Street)

January 22, 5:30pm to 7pm
January 23, 9am to 10:30am
January 25, 2:30pm to 4pm

Feel free to attend the session that best suits your schedule.
You can RSVP here:

Design Session in 2018: 34 Projects, 100% District Representation

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This past year Storefront’s helped further the design initiatives of 34 projects through the Design Session program, which offers low-cost design assistance to Richmond. These projects were situated in all 9 city districts. The majority of these Design Sessions supported non-profit organizations or initiatives that are youth and community-oriented. This year we had more graphic design requests than ever!

Storefront would like to take a moment to thank all our volunteer designers this past year. We couldn’t offer this service without the generosity and expertise of these local (and some out of town!) professionals. Storefront volunteers are actively working to improve our city through design. If that isn’t heroic, we aren’t sure what is. Thanks y’all!

We will release a downloadable report from this past year shortly.

Submission Deadline: Monument Avenue: General Demotion/General Devotion


Submission Deadline December 1, 2018 at 11:59PM EST!

With less than two weeks remaining for submissions for the national competition, we want to remind you to register and/or submit your vision reimagining Monument Avenue and participate in a design ideas competition to facilitate constructive dialogue around the historic street, Confederate history, urban planning, and public art. 

Or, if you know anyone who you think might be interested, connect them to the competition!


We are concurrently running a high school ideas competition called Youth Monumental to design and model the next monument for Monument Avenue. Any high school student from around the Richmond Region are invited to submit their design and model/sculpture of the next monument on Monument Avenue. Submissions are due December 15.

More information about the high school competition, submissions, requirements, and an upcoming workshop at the Six Points Innovation Center (6PIC) can be found at

Veils of Ignorance: A Collection of Works 2004-2018

Burt Pinnock’s Veils of Ignorance: A Collection of Works 2004-2018 is on display this month at the Storefront for Community Design downtown at 205 E Broad Street, Richmond, VA.


On the one hand: Philosopher John Rawls purports that to develop a truly equitable social contract, we must imagine ourselves behind a veil of ignorance. We know nothing of ourselves, our natural abilities or position in society or sex or race or nationality. We only know that people are simply rational, free and moral. Now create a society.


On the other hand: In 1922, the monument of Booker T. Washington Lifting the Veil was dedicated in Tuskegee, Alabama, with an inscription that reads, “He lifted the veil of ignorance from his people and pointed the way to progress through education and industry.”


These projects from architect Burt Pinnock evoke the sentiment of the dropped veil while simultaneously exploring the possibilities that arise when that veil is ultimately lifted. Collectively, they strive, as Booker T. Washington did, to educate and reveal truths about our history and who we are in an effort to get us to John Rawls’ vision of designing a more equitable society. 

On the one hand…
But on the other.

Burt Pinnock, b. 1964, Tuskegee, Alabama
Burt Pinnock is an architect in Richmond whose work evokes the sentiment of the dropped veil while simultaneously exploring the possibilities that arise when that veil is ultimately lifted. Collectively, they strive, as Booker T. Washington did, to educate and reveal truths about our history and who we are in an effort to get us to John Rawl’s vision of designing a more equitable society.

OPENING First Friday

November 2
from 6:30 to 8:30
205 E. Broad Street

Storefront for Community Design + MoB Studio

Golden Hammer Awards this Thursday, November 1!

Historic Richmond and Storefront for Community Design are excited to partner again to host the 2018 Golden Hammer Awards honoring architectural preservation and neighborhood revitalization in the greater Richmond area.

Join us THIS THURSDAY from 6pm to 8pm at Monumental Church (1224 E. Broad Street, Richmond, Virginia) as we recognize professionals working in neighborhood revitalization, blight reduction, and historic preservation in the Richmond region!

With over 30 nominations submitted, specialty cocktails by Belle Isle Moonshine you wont want to miss this event! Purchase your tickets today!

Free parking: Virginia Department of Transportation Parking Lot located at 1401 E. Broad Street

6PIC Center Director, Jackie Washington, Named Robert Wood Johnson Culture of Health Leader

Storefront for Community Design is excited to announce that Jacqulyn “Jackie” Washington, center director of the Six Points Innovation Center (6PIC), and community engagement liaison for Storefront for Community Design has been selected to participate in the Robert Wood Johnson Foundation’s Culture of Health Leadership program.  This program is designed to equip leaders across the country - in every sector and field - to collaborate, break down silos, and use their influence to make communities healthier and more equitable.

The Culture of Health Leadership Program fosters cross-sector collaboration and enables participants to remain in their homes and occupations while directly applying everything they learn to improving health policy and practice in their communities and organizations.  The three-year program provides participants with an annual stipend of up to $20,000.
As a member of the program’s newest cohort, Jackie will focus on community trauma and community healing for communities of color drawing on her social work background and her experiences working with young people at 6PIC. Jackie envisions a culture of health that unpacks the effects of contemporary and historical racism in the ways our communities have been shaped through planning and policy decisions.  This culture of health equips the next generation with the knowledge, skill, income, and time to participate in candid, resident-powered, place-based solutions that halt cycles of displacement and promote self-sustained healing.  Jackie will also benefit from a high caliber curricula, coaching from national leaders, collaboration with other cutting-edge thinkers from across the country,  and growing her ability to build healthier more resilient communities here in Richmond.  

“The Storefront for Community Design’s Board of Directors and continue to be inspired by the community-led work Jackie has embodied since joining the team in 2016,” said Storefront executive director, Ryan Rinn. “We’re even more excited to see the impact this opportunity will allow her to make in the City of Richmond. Over the next three years, Jackie will help shape the national conversation about our culture of health and build on Richmond’s 2017 Culture of Health Prize from the Robert Wood Johnson Foundation.”